Capillary Technologies is an international SaaS technology company specializing in customer loyalty and engagement solutions. Founded in 2008 by Aneesh Reddy, the company is headquartered in Singapore and operates globally, serving over 250 brands across 30 countries. Capillary's primary product is its cloud-based Intelligent Loyalty platform, which offers comprehensive solutions for customer engagement, loyalty programs, and e-commerce. The platform is designed to help brands digitally transform and improve consumer engagement across various industries, including retail, CPG, fuel retail, and hospitality. Capillary has been recognized by Gartner and Forrester as a seasoned loyalty expert, leveraging AI-driven analytics to enhance customer experiences. Capillary Technologies has experienced significant growth through strategic partnerships and acquisitions. In recent years, the company expanded into the U.S. and European markets, acquiring several U.S.-based loyalty platforms such as Persuade, Brierley+Partners, and the Digital Connect assets of Tenerity. These acquisitions have bolstered Capillary's presence in North America and Europe, allowing it to further enhance its loyalty management solutions. Additionally, Capillary has partnered with major companies like Adobe and KPMG to strengthen its offerings in customer engagement and loyalty management. The company continues to innovate, launching AI-powered tools like AskAira to support its loyalty platform, and hosting global summits like Captivate 2025 to explore the future of loyalty management.