ElasticRun is a pioneering B2B e-commerce platform that specializes in connecting brands with rural consumers across India.Founded in 2016 by Sandeep Deshmukh, Shitiz Bansal, and Saurabh Nigam, the company is headquartered in Pune, Maharashtra.ElasticRun operates as a Kirana Commerce platform, aggregating supply from over 400 FMCG brands and providing logistics and warehousing services to rural stores in more than 80,000 villages across 26 states. This extensive network enables brands to reach previously inaccessible markets, leveraging a vast network of small stores and independent logistics partners.By facilitating the distribution of fast-moving consumer goods (FMCG) and grocery products, ElasticRun plays a crucial role in enhancing rural access to essential products.ElasticRun's innovative approach combines technology with a crowdsourced logistics model, allowing it to efficiently manage a large-scale network that processes over half a million shipments daily.The company's technology stack is designed to operate with high precision, utilizing AI and machine learning to optimize logistics operations. This not only benefits brands by expanding their distribution reach but also empowers rural consumers by providing them with access to a wider range of products.Additionally, ElasticRun's platform generates rich transaction data, which helps financial institutions extend financial services to rural areas.With a total funding of over $432 million from prominent investors like Prosus Ventures and SoftBank, ElasticRun continues to expand its operations, aiming to unlock the vast potential of India's $600 billion rural consumption market.The company's mission is to build a robust infrastructure for rural commerce, making it a key player in India's e-commerce and logistics sectors.